Getting the Exposure you need.

It  was once thought that the internet would make the real estate professional obsolete.  Though that hasn't happened, the internet has given consumers marketing tools comparable to the MLS, so many more home sellers today than yesteryear are trying their hand at selling their own homes. 

The Number One reason why someone chooses to sell privately?

The bottom line. More money in their pockets. Unfortunately buyers who choose to spend their time home shopping by searching for private sales, share that common goal. Afterall, time is money. A large percentage of today's home buyers hire a realtor to do the leg work for them by providing them with specific search criteria, thus cutting down on the number of homes they actually view before purchasing. About 85% of today's buyers search online and the number of homes those buyers actually view before purchasing has dropped considerably.

More Exposure, More Attention, More Interest, More Money!

Many FSBOs sellers don't realize that even with the internet their home will still get far less exposure than listing with a real estate professional.  In fact, FSBOs only get about one tenth the prospects that a top producing sales rep gets.  Odds are, it will take a lot longer to sell the home.  This factor rates consideration if you must move by a certain date or some other deciding element. Your home will be exposed to THOUSANDS within MINUTES.

Getting Top Dollar

Our marketing is superior. It ATTRACTS BUYERS. We will bring the Buyers to you. We will produce the Buyer that will PAY YOU THE MOST. With far fewer prospects coming in the door, a FSBO home usually takes a lot longer to sell.  If a home stays on the market for a long time, it usually sells for less. The reason is buyers think there must be some sort of deal breaking flaw about the house if it's priced right yet just won't sell. 

People Dislike Negotiating on their own behalf.

Most people prefer the ARM'S LENGTH APPROACH. It's less confrontational, more comfortable and less threatening. Most people hate negotiating.  Many also assume that a FSBO won't allow the buyer to have a real estate professional negotiating on their behalf, so they won't even want to make an offer, even though they're interested in the home.  They would rather look at homes where they can have a professional doing the negotiating for them.

A FSBO's Legal Liability

When the Buyer and Seller are acting alone, they usually won't have a lawyer.  So they both subject themselves to legal issues and liability.  FSBO sellers nor their buyers usually don't know a sound legal contract from a bad one.  One party may take advantage of the other, getting them to sign to conditions they don't understand and will regret later.  For instance, some real estate investors can be very savvy in putting clauses into the contract that are unfair to the seller but which can be easily overlooked.  But when FSBOs work with real estate professionals work they seldom face these sorts of problems.